It's The Feeling, Not The Face

Herb Ellison was a mechanic in the Hill District. He had a story to tell, and my colleague Dan Bates and I were there to listen. My lighting was from an open door, the pose was with purpose, and the expression affirms the dignity of Mr. Ellison. 

The KISS method. Keep it simple stupid. Don’t complicate things unnecessarily. Just because you have a dozen lights doesn’t mean you need to use them for every picture. People don’t always need a cheeky smile or grin. Photograph the feeling, not just the face. 

Sometimes keeping it simple is the right thing to do.

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